VEG. is an all new two-day business-event by and for the FVP professionals. A stimulating event in a raw Rotterdam location. Where creation, grit and success are the common denominators. It offers a pleasant mix of (cooking)demonstrations, workshops and stands. The event has a clear focus on specialized channels: the vegetable specialist, foodservices and 'influencers’ such as bloggers, vloggers and dieticians.
VEG. is where stories about products and brands are shared, where ideas and (retail)concepts are bred and the changing landscape takes shape. A 'live information source’ on health, origin and preparation. VEG. believes that everybody can be a fruit or vegetable hero. Through passion for fresh produce and trust in the course they have set. Real craftsmen and women. In VEG. choices will be made and that is the basis for success.